5 Best Email Marketing Platforms for 2025
In this article, I'm going to share five email marketing platforms that you can use in 2025. So each one of these five different platforms are going to have different benefits or different use cases, depending on the type of business that you are running.
So we're going to go ahead and get into this article, but let me just say that email marketing has some of the best ROI in the game.
Now, if you look at different types of marketing, email marketing can be extremely cost effective, yet most people don't use it at all. Or if they do use it, they're underutilizing it and they're not using it properly.
And so I really urge anyone who is running a business to use email marketing because you own your distribution, you own your audience, your followers, your repeat customers. You can reach out to them very easily like that.
And so let's go ahead and talk about these five different platforms.
5 Best Email Marketing Platforms
Email Marketing Platform #1: Omnisend
The first one is going to be the best email marketing platform for E commerce, which is Omnisend.
Now, Omnisend, we like this platform for a number of reasons. We personally use it ourselves. But this is arguably the best platform for E commerce because of the different features that they have available.
For example, let's say that you are running a store on Shopify or you're using WooCommerce and you want to send out emails to your potential customers or already existing customers. On Omnisend, they already have templates available for you and they kind of hold your hand through this process of creating different designs for sending out emails. You can have automatic coupons for reaching your customers.
And I think most importantly, if you're running a business, you want to be able to track how well your email marketing is converting for your products, right? And so that's one of the best features of Omnisend is that you can actually look at how those emails are affecting your sales and you can see which ones are driving the sales. You can track all of that inside of Omnisend. So that is something that is really incredible.
Now let's just look at pricing as well, because that is very important for a lot of people. And it turns out that Omnisend pricing is very reasonable. So they even have a free plan for people who are just getting started.
So if you have 500 contacts on your email list, you can send 6,000 emails a month, all for just $16 a month, which is extremely reasonable.
So this is a really great platform, especially for people who are running E commerce marketing. They have SMS marketing as well. So if you want to send text messages directly to your customers or potential customers who land on your page. You can do that very easily.
Now, building your list, automating the process, sending campaigns, it's super important and it's something that you can set up pretty easily today with Omnisend.
If you're using some other email marketing platform that you're not happy with, you can also migrate to Omnisend and they help you out with this process. So let's say that you're using Mailchimp. They have a full page dedicated to helping you migrate from one of these other platforms over to Omnisend.
And just one more thing. You know, this is great for e commerce people who are selling like on Shopify or on WooCommerce it plugs directly into those platforms.
But also if you're just running like a service business or some other type of business and you're not selling e commerce products, it's still very useful. It's really great for all business owners.
Email Marketing Platform #2: Constant Contact
Okay, so let's talk about another email marketing platform, and that is Constant Contact.
Now, Constant Contact deserves a spot on this list because it's been around since 1995. That's about 30 years in business of email marketing. So because they've been around for such a long time, they're kind of like this, just grandfathered into it, where they really do provide a great service.
I would say that the best features of Constant Contact, or kind of what sets them apart from some of the others, is that you have this ability to do social media marketing on Constant Contact. So let's say that you are posting on Instagram and on Facebook and on TikTok. If you connect your account, you can actually schedule content to go live on these different platforms using Constant Contact.
That's in addition to email marketing and SMS marketing and, you know, a variety of other products that they have inside of Constant Contact.
Let's just take a look at pricing real quick because I know that is important for a lot of people. It generally does end up getting a little bit more expensive than something like Omnisend. So you could end up spending you know, $80 a month for the premium plan.
So that's up to you if that's something that you would want to spend some money on. It's very reliable. It's kind of like old reliable. We used to use Constant Contact we don't use it anymore, but I can still vouch for it and say that it's a pretty good platform to use.
Email Marketing Platform #3: Beehiiv
Okay, now let's talk about the next one, which is going to be very specific for people who are looking to connect with their followers or users, but maybe not necessarily selling them something every day. And so that's going to be Beehiiv.
Now this Beehiiv is the best platform for people who are looking to run something more of like an email newsletter, which is still constitutes as email marketing.
And the thing I like about Beehiiv is that they seemingly have new features rolling out like every week. I see the founder on Twitter posting that they just launched new features.
But Beehiiv, a lot of your favorite newsletters that you read, whether this is like Morning Brew or we actually have a newsletter called the Neural Frontier that's all about AI and we run that on Beehiiv, where it's just coming out every week. People are reading it for their news.
And honestly, I think most newsletters that you read that come out on email are actually probably run on Beehiiv. It's a very fast growing company and they also have an ad network inside of there.
So like if you are running a newsletter, you can put ads directly into your newsletter, into your emails and make money inside of Beehiiv's platform. I know we have made a good amount of money from that. Yeah, it's, it's overall just a great company. We've been using them for a pretty long time for our newsletters.
And also pricing is very affordable as well if you have a lot of subscribers. Like if you have 50,000 people on your Beehiiv email newsletter, you're paying about between 200 and $300 a month, which could be expensive. But for the amount of people on there and having the ability to send, you know, hundreds of emails if you would like to, it's probably worth it for you.
Email Marketing Platform #4: Moosend
Okay, let's talk about another one that I think is really great for pricing especially and that is Moosend.
So as you can see on Moosend's website, they have a lot of different features. Not only do they have email marketing, but they also have these AI features and marketing automation and then also tracking lots of reporting and analytics inside of their dashboard as well.
So if we just click on marketing animation, I'll show you kind of some of the things that they have here available for us like say user onboarding or like abandoned cart. And also by the way, Omnisend does have most of these as well.
But like if you have an abandoned cart then you know, say like a user adds something to the cart, you can have its whole process where it waits today and then if they haven't purchased, you can have an automatic email that gets sent out to that person that says, you know, I noticed that you left something in the cart and then tries to convince them to go and buy it.
So you know, you can have all these different things on here when you're using Moosend. It's not really my favorite platform. I just think it's not as smooth as something like Omnisend. But it is still one that I think is worth looking into.
And the pricing is also pretty attractive as well. So like if you have something say like between a thousand and two thousand people on there, it's about $15 a month for using Moosend.
But there are some hidden costs in there as well. So like if you want to send out more emails, you're going to end up paying more for that when you're using something like Moosend.
And so overall it's a pretty good platform. It's not my absolute favorite, but it is one that's helpful. And they do have a lot of resources on their site as well to help you through the process of setting up your email campaigns.
Email Marketing Platform #5: Brevo
Now, let's talk about the last one here, which is called Brevo. Now, Brevo is, I would say, probably best for people who are sending infrequent emails, and that's because they generally don't charge you to just maintain, like, an email list.
I know for the longest time I was using Mailchimp, and Mailchimp was charging me a lot of money, like hundreds of dollars a month just for having an email list, even though I wasn't sending emails out. So that was kind of a ripoff.
And that's why I think Brevo, which used to be called SendinBlue, is a pretty great platform, and we have used this in the past as well. So I can Vouch for it personally, but whether you're doing marketing or you're trying to sell products, it's pretty great.
And overall, very low cost for the amount of features that are available for it. So if you want to do like WhatsApp marketing, you can do that on Brevo. If you want to have like set up sales pipelines as well, they even have like some CRM features that are available inside of Brevo.
So you can kind of use this more of like an all in one business platform outside of just email marketing, which is why I think it deserves a spot on this list.
Conclusion:
So those are the five different email marketing platforms that you should check out going into 2025.
Let me know if you have questions specifically about each one of them we've used all of them in the past. So thanks for reading the article and I'll see everybody sometime in the future.
