What are the top 5 SEO strategies

In this article, I'm about to share my top five SEO tactics for 2025. Now these are tactics that you should not ignore, and they're going to be absolutely essential for you to succeed this year.

SEO changes, and so do its strategies, and 2025 deserves its own articles to address its challenges. So let's get started.

Top 5 SEO tips for beginners

Tip 1: Optimize For Core Web Vitals

May 2025 is introducing core Web Vitals into the algorithm, meaning your scores in these categories are going to influence your rankings.

My favorite place to check Core Web Vitals is in GTmetrix. You can run Lighthouse directly from Google Chrome, But I prefer GTmetrix just because it lays out the three most important metrics out front and center.

Largest Contentful Paint, measures how quickly users see content. Total Blocking Time, tells you how much time is blocked by scripts during your page load. Cumulative Layout Shift, measures how elements on your page move around when it loads. And all three of these can correspond to crappy user experience if not optimized. So get it done.

Tip 2: Double Down On Backlinks

Google has shown us in its last Core Algorithm updates that they still care a lot about authority. So in 2025 I'm putting tremendous focus on my link building, particularly getting links from authoritative website.

I'm using techniques like digital PR to create well researched statistical based content pieces and reaching out to journalists trying to get published in the major news articles. I'm also going to town with Authority Builders a-list link service.

Tip 3: Double Down On Content

Tactic number three, also involves doubling down, but this time with content generation. You ever have a hard time figuring out why a piece of crap website is ranking higher than you in Google? You have better links, you have better content, your site is technically better.

Do yourself a favor and check to see how many pages this website has and then check to see how much internal linking that they have to the pages that you're competing on, there's a good chance they're just beating you.

When you have a huge website focused around a particular topic, Google starts to consider you to be an authority on that topic. It's called Topical Relevance. And if you want to learn more about that, I put a link article here.

But in a nutshell, just make bigger websites. You can use a tool like Surfers Content Planner to map out huge silos and interlink their pages together.

Tip 4: Focus On Bounce Rate

My fourth piece of advice is to focus on user experience metrics, particularly bounce rate. When a user will click on your page and then immediately go back to the search result because they didn't like what they saw.

This typically signifies that the user didn't find what they were looking for. They didn't get an answer to their search query and had to go back to the Google search result in order to find something. And Google is going to start paying more and more attention to this.

There's a war going on in 2025 and it's for everyone's attention. Google is in competition with so many addictive social media platforms and they recognize that need to deliver a high value user experience in order to keep people on their platform.

So work on that bounce rate. Get search intent correct. Be clear above the fold that your article answers the search query and give people that answer sooner rather than later.

If you make your readers work for it, they're just another webpage that gives them their answer faster. So don't do that.

Tip 5: Be a Brand

My final piece of advice is to always portray your website as a real brand. You always want to look like you're a real business and not just a little rinky dink website.

One of millions that are launched every day. Maybe your website is actually a digital storefront for a real physical business. You still need to show Google that it is.

So how do we do that? Build out your about page and feature multiple people that comprise the team that runs this business. Have multiple ways of contacting you through the website, multiple emails for different departments at this business, a phone number, an address.

Think about it, the ultimate goal of a business is to give you multiple different ways for you to contact them so they can do business with you.

It's only affiliate sites and maybe PayPal support and probably Facebook support that don't give a crap about this. You can also get a Google My business even if you're an affiliate website.

And remember to build out all your social profiles. Your Facebook page, your Twitter page, your YouTube, your LinkedIn, Pinterest, all that kind of stuff, and tie that all together with schema on the website.