How to Make Money on Social Media with a Small Following
Ninety nine percent of content creators still find themselves broke. And that's because they're missing critical pieces of their content creation empire that are critical for making this a sustainable business and income and actually going full time in a real way. So in this article you will learn how to Make Money on Social Media with a Small Following.
Make Money on Social Media with a Small Following
Let me tell you my story, So, my business started when I was a freshman in college. I was a student athlete, So i had books and ball all day long. I had very little free time, and i definitely didn't have the time to get like a normal typical job. And so my mom came to me when she kind of was like, okay, well, then let's start a business. And at that time, a course was what my original business was, It was nineteen dollars.
So relatively low price point, i didn't have a huge social media following. And in order to figure out what that course was, she asked me, what problem do you think you can really solve for people right now? And i think that as entrepreneurs, our job is just to be paid problem solvers.
And so i had to identify two things in order to create this first course. And thus my first business, it was what problem can I solve? And where is there a gap in the market? Or basically, what problem needs solving? Because plenty of problems have already been solved.
So what problem can I solve? That hasn't already been solved. And at that time, it's going to sound funny to say it now, Snapchat was all over the news for the dangers and the beware and teens are on it and who knows what they're up to. And so everyone was really concerned about Snapchat, very similar to how they're concerned about say they TikTok, nowadays.
But at that same time, i had just taught my parents how to use Snapchat as a way to communicate with me as a freshman in college. And so i was like, well, i know how to use Snapchat. I am nineteen years old, so i'm a teen, I know what these kids are up to. And so i could make a course basically teaching how to use Snapchat and how to keep your teens safe on the app.
And that was my very first business and how it got started. It's the best business model for YouTube content creators, especially that are in education. And you know, one of the things that's interesting is, i was at social media marketing world and i talked to the course creator platforms teachable thinkific.
They had some staff there and we got into a conversation, and they said, our most successful course creators using our platform are YouTubers. And they said the reason why was, because if sixty five percent of people are going to YouTube to solve a problem or ask a question, your discoverability there which is the whole promise of VRA is the is the opportunity to get found, get discovered and build no like and trust in a free environment, right? Where they're watching free YouTube videos.
But then people have also what's already happened between you and them is they've already decided, oh, like, i kind of, like, this person's vibe or this person's been helpful. And then if you're able to be like, hey, if you want all the things all in one place, like, i also have this course available and it could be anywhere.
Almost everybody listening to this at some point, ÿousand should create an online course. Even if it's not your main thing and you lean heavy in other directions, you know, teaching how you did, what you did, or to your point, getting inside of the marketing impact academy and just going through the process of unearthing some things you don't even know yet.
And i also think speaking specifically about YouTube creators is from a technical standpoint. They have those skills to create the videos, create the audio, create that course. It's essentially the same thing as making a YouTube video. The only thing is, it's put in a specific strategic order and it's put behind a paywall.
That's the only difference really between an e course and a YouTube channel. Even the playlists on YouTube are very similar to what you would be offering inside of a e course. And so i think that if there was any social media or any kind of creator who was primed for this kind of business model, a Youtuber is in the perfect position.
Some of our listeners are passionate about documenting their life, about vlogging, about sharing their story, and which i think is amazing. But that is one of the least viable crater economy businesses, in our opinion, that we teach what i actually love is that you figured out a viable business that actually funds your passion projects.
It is our conviction at the think media podcast that real artists don't starve. We all hear about starting artists, but real artists don't starve. And so that that now you can do that stress free because you have this other thing paying the bills.
So for some listening to this, i just want to even speak directly to our community. Maybe you have your passion, but you're torn. Because there also might be something practical and there might be different brands. We always encourage people figure out the brand. That is the shortest path to revenue, Because then you've got cash, you have cash flow, you can then fund your artistic projects.
As opposed to saying, I'm just going to have a vlogging channel, so maybe like flipping your thinking and the sequencing of your events. But if you do the right things in the right order, it could be the door that opens up to to launch all your creative projects over the next, two, three, four, five years.
And i think, like you said, one of the biggest challenges or the biggest mistakes that a lot of early creators make new creators will will stumble on is knowing which to start, with which step to do first, what to create first.
What's going to get you to making money the fastest? Maybe not what you're most passionate about, maybe not what you want to do for the rest of your life. But what's going to be able to make you money so you can get the ball rolling where are the quick wins to be found? Because if you are consistently chasing your passion project yousand but there's no income coming in.
You're not able to keep food on the table, then it's not gonna last very long and it's gonna be a really draining experience. Where instead, if you start from a place of I'm gonna take care of my basic needs.
Which in the world we live in a basic need is you need some sort of income. You need some sort of money to be able to afford these passion projects, this art, whatever it is, that you truly want to do.
And so to bring this back to my own story I wasn't passionate about helping moms keep their teens safe on Snapchat. I wasn't passionate about, you know, teaching people how to grow a business on Snapchat.
It was just something that I had learned to do and I was good at and i recognized that there was a gap in the market that I could fill. And now I've grown and i've built these other passions that I can go more into. And i can make vlogs of myself snowboarding, even though i know that those are going to be the absolute worst performing videos on my YouTube channel.